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Privacy policy

For www.red-pepper.be, with address at van de Wervestraat 22, 2060 Antwerp (hereinafter referred to as Red Pepper, “we”, “us”), the protection of your personal data and privacy is very important. By visiting our website, you share certain personal data with us. You must therefore be able to trust that we handle this data carefully and confidentially. Red Pepper always treats personal data with great care and does so completely transparently towards all persons involved. Below you can read which data we collect from you, how and for what purpose we do this, what your rights are and how you can exercise them.

Persons to whom this privacy statement applies

This privacy statement describes the processing of personal data of all persons who visit the Red Pepper website.

Definitions

Personal data: Personal data is any information that can be traced back to an identified or identifiable natural person. This is of course obvious data such as your name, address, gender, … but also things like your job preferences, education and consumer behavior. Processing of personal data: Processing is any action that is performed with personal data. This includes collecting, recording, organizing, storing, updating, changing, retrieving, consulting, using, forwarding, distributing, making available, combining, linking, shielding, erasing and destroying data.

Legal grounds

The law provides for certain scenarios in which a party is permitted to process personal data. We process your data in the cases that: — We need the data to meet our obligations towards you. These may be the services we offer you or the obligations arising from the employment or cooperation agreement that we conclude with you or your employer — We need the data to meet legal obligations such as correctly reporting and paying taxes and levies — As an organization, we have legitimate interests in processing your personal data without harming your own interests, rights or obligations — We have received your explicit and unambiguous consent to carry out certain processing

What personal data do we process?

When you visit our website, we process the following personal data of you, but we anonymize your IP address so that we can never link it back to you: — IP address (is immediately anonymized by replacing the last numbers with zeros) — Personal details such as your date of birth and gender — Your geographic location (approximate) at the time you visit our website — Specifications of your computer or mobile device (type, operating system, browser, language, etc.) — How you arrived at our website (via which link) — Your surfing behavior on the website (duration of your visit, which pages you view, click behavior, etc.) We also process certain information by means of cookies. Cookies are pieces of information that are stored on your computer or mobile device and are read during your (next) visit to the website.

We use the following types of cookies:

— Necessary cookies: this type of cookies improves the user experience by storing certain things such as your language preference and login details (if you use the latter) and ensures that the website can function correctly. — Performance cookies: through these cookies we collect aggregated data about the use of our website such as the links that are clicked and how long people stay on a certain page. Based on this data we can improve our website and optimize the user experience. — Marketing cookies: cookies that collect your click and surfing behavior on our website and share it with our advertising network with the aim of being able to advertise more specifically. We consider necessary and performance cookies to be essential for the correct functioning and maintenance of our website and you cannot refuse them in this regard. Before using marketing cookies, we will first explicitly ask for your permission. You can withdraw this at any time.

What do we use your personal data for?

We use your personal data to ensure the correct functioning of our website on the one hand and to make your surfing experience as pleasant and smooth as possible on the other. We also use your (anonymised) personal data to create statistics and perform analyses on them. This with the aim of detecting certain trends and tendencies and thus optimising our website and being able to better tailor it to our target audience. For example: If we notice that a certain page on our website is rarely or not at all visited, we know that it is difficult for our visitors to find or that visitors have little or no interest in it. In addition, we use the information about your surfing behaviour on our website to optimise our marketing campaigns and to write to target groups in a more targeted manner. Your data will under no circumstances be used for purposes relating to profiling or automatic decision-making.

Who has access to your personal data?

We use the Google Analytics tool to process the data below: — Specifications of your computer or mobile device (type, operating system, browser, language, etc.) — How you arrived at our website (via which link) — Your behaviour on the website (duration of your visit, which pages you view, etc.) The right precautions are taken so that neither we nor Google can link this data to you. We use the Hotjar software to capture your surfing and clicking behaviour. We share the captured data with Facebook and LinkedIn to show you relevant advertisements on those pages. We will never do this without your permission and you can refuse this processing at any time. We never sell the personal data we have collected to third parties and do not share it with parties outside the European Union.

How long do we store personal data?

You can disable or delete all installed cookies from your computer or mobile device at any time via your browser settings (usually under “Help” or “Internet Options”). Each type of browser has its own settings for managing cookies. You can find the information on the help page of the browser you are using.
The following data will be deleted after 50 months after your visit:

— Specifications of your computer or mobile device (type, operating system, browser, language, etc.)
— How you arrived at our website (via which link)
— Your behaviour on the website (duration of your visit, which pages you view, etc.)

These data are immediately anonymised upon receipt and cannot therefore be traced back to you directly.

How do we protect your personal data?

We make every effort to ensure the safe processing of your personal data. To this end, we have implemented various technical and organizational security measures that must protect personal data against unauthorized access, unauthorized use, loss and theft.

The most important are:
— We use software and IT infrastructure from market leaders in the field that apply the highest security standards and strictly follow legal regulations
— Only authorized persons have access to your personal data
— All our employees are trained to process personal data in accordance with the rules prescribed by law
— We only work with companies that comply with legal regulations and attach the same great importance to the safe processing of personal data

In the event of a data breach that may have a potential impact on your rights and freedoms, you will be informed of this in the manner prescribed by law.

What are your rights?

WHAT ARE YOUR RIGHTS?
You have the right at all times to:
— Access your personal data and request a copy
— Have incorrect, incomplete, inappropriate or outdated data adjusted
— Object to the processing of your personal data and have it partially or completely limited, even if you had previously given your consent
— Have your data deleted (“right to be forgotten”)
— Receive your data in a structured and digitally readable format
If you wish to exercise one of these rights or file a complaint, you can do so by sending an e-mail with an accompanying copy of your identity card to wannes@red-pepper.be or by post to the address of the head office.

You also have the right to lodge a complaint with the local data protection authority:


Data Protection Authority
Drukpersstraat 35 1000 Brussels Belgium
+32 (0)2 274 48 00
contact@apd-gba.be
www.gegevensbeschermingsautoriteit.be

Changes to this privacy statement

This privacy statement was last updated on August 28, 2023.

In order to comply with the most current regulations and advice from the Data Protection Authority, this statement may be amended from time to time.

It is expected that most changes will be minimal. If significant changes are made, we will communicate this clearly via our website and (if possible) via e-mail.

Contact Us

If you have any further questions after reading this privacy statement, please contact us using the following contact details:

www.red-pepper.be
van de Wervestraat 22, 2060 Antwerp
www.red-pepper.be/contact

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